Strategic Partnership with AKM: Shaping the Future of Music Recognition Together

We are proud to announce a strategic partnership with AKM, Austria’s leading collecting society for music authors, composers, and publishers. As part of this collaboration, AKM has taken an equity stake in Nowon, marking a shared long-term commitment to advancing music recognition and copyright remuneration in the live music sector.

This partnership goes far beyond a traditional client–provider relationship. It represents a joint vision to rethink how music usage is measured, documented, and fairly compensated in an increasingly complex and technology-driven landscape.

A Strong Signal from the Rights Management Ecosystem

When a collecting society actively invests in a technology company, it sends a powerful signal. It reflects confidence not only in the solution itself, but also in its relevance for the future of rights management. AKM’s decision to participate in Nowon underscores the growing importance of accurate, scalable, and transparent music recognition as a foundation for fair remuneration.

For us, this partnership is both an endorsement and a responsibility: to build technology that meets the real-world needs of rights holders, organizers, and collecting societies alike.

A Shared Mission: Making Music Usage Measurable

At the core of our collaboration lies a shared mission: making music usage measurable where it has traditionally been opaque. Live performances, festivals, and events generate enormous cultural and economic value, yet documenting what is actually performed remains a challenge across the industry.

By combining AKM’s deep domain expertise in copyright and royalty distribution with Nowon’s music recognition technology, we are jointly working toward:

  • more complete and reliable documentation of live music usage,

  • reduced administrative overhead for organizers and artists,

  • and a stronger data foundation for accurate copyright remuneration.

A Long-Term Commitment

This collaboration marks an important milestone on our journey, but it is also a starting point. By aligning incentives through equity participation and shared development goals, we are laying the groundwork for sustained innovation in the live music ecosystem.

We believe that the future of copyright remuneration depends on collaboration across disciplines: technology, rights management, and music practice. Together with AKM, we are committed to shaping that future and ensuring that creators are recognized and remunerated fairly in a rapidly changing world.

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